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22

2019

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10

The use of pull ring bottle cap

We have discussed the opening of beer bottles many times. In many cases, beer bottle injuries are caused by improper opening methods. Because the correct opening of beer bottles requires the use of bottle openers, but bottle openers are not everywhere, which has caused many people to borrow various methods, even mouths, to open beer bottle caps. However, some manufacturers have seen this problem and even hope to change the market pattern through this store. Carlsberg had introduced Le Fort beer with a pull-tab on the cap a year ago. And use this as the main hot spot to carry out multi-directional advancement of advertising lights. As the packaging industry observes, we think this is indeed beer.

We have discussed the opening of beer bottles many times. In many cases, beer bottle injuries are caused by improper opening methods. Because the correct opening of beer bottles requires the use of bottle openers, but bottle openers are not everywhere, which has caused many people to borrow various methods, even mouths, to open beer bottle caps.
 
However, some manufacturers have seen this problem and even hope to change the market pattern through this store. Carlsberg had introduced Le Fort beer with a pull-tab on the cap a year ago. And use this as the main hot spot to carry out multi-directional advancement of advertising lights. As the packaging industry observes, we think this is indeed a major improvement in beer bottle packaging, and it has a great effect on improving people's use. But Lebao beer in a year after the launch of the sales and not much change. It really has to do with itself. On the one hand, the price of Lebao belongs to the middle and high-end beer. People will not pay an extra 23 yuan to buy it for the convenience of opening a beer bottle. The positioning of the middle and high-end beer itself determines the sales volume. On the other hand, Lebao Beer itself is related to its marketing channels and promotion methods. The lack of good channel support also limits its sales.

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